Proposal & Concept

Task : To develop an Interactive Information
Title : Healthy Kennel Kitchen

Title Issue :
Getting more people who get a dog to be a part of their family member either as pet or guard dog (Petside Team, 2009). Most of the owner using treats as a reward to train their dog. They buy the treats from the pet shop with an expensive price and most important owners seldom concern about the ingredients of the treats (Lansley, 2011 & Dalsum, 2010). Some ingredients might bad to the dog's health (Dalsum, 2010). Rawhide treats also famous among dog owner. They buy it for their dog to chew. Rawhide is made from the inner layer of the cow or horse. These may contain antibiotics, arsenics or even insecticides which might be detrimental to the health of the dog (Cook, 2010). Manufactures using chemicals to preserve the hides and also added artificial flavours such as chicken, beef, livers etc into this treats to make more delicious for the dog to chew (Andersen, 1990).

Eventhough specialist advice fresh raw vegetables provide a lot of nutritions for the dog, but it is still can be harmful to the dog’s health if owner don’t know how to feed it (Dalsum, 2010). Baked own dog treats is the best way to control the ingredient for the treats (Dalsum, 2010). Beside the ingredients, most dogs diagnosed with food allergies (Dalsum, 2010). Dog owner able to avoid certain ingredients in the treats compare commercial treats.

Objective :
i • important of balance diet and nutrients to the dog.
ii • to encourage dog owner bake and cook homemade food for their dog.
iii • to design a nutrient information that helps the dog owners to understand their dog.
iv • to encourage dog owners using digital media to search for the information.

Target Audience :
Dog Owners especially young adults who own a mobile devices.

Concept :
Nowaday most of the dog owners treat their dog not only an animal who take care of the house but be a part of their family member and some even like their kid (Petside Team, 2009). The entire design will be simple, clean, classy, fun and informative. The main target users will be young adult, but the overall design still able to accept by the other users such as kids and older people. To full fill the target audiences and design requirement, the whole design will be base on the collage and vector design. Most important it is user friendly with easy access navigators. Beside the design style, this blog concept will also lead by a few dogs as the main characters to allow users know more about dog’s world. Each dog has their own characters and personalities.

Since the blog is to encourage dog owners to bake the homemade treats according to their preferences, it will provide information for owner to take care their dog's diet too. This interactive application able to store and provide more recipes and information compare an old style book. Users able to use this application anytime and anywhere they want through mobile devices. Users also able to interact by flipping and clicking the buttons to view the data and information from the application.